More babies, please
Task One - Research
For one of the five countries below research the population situation and the population policies that have been put in place.
Your research should be presented as a sheet split into two columns. The first column will explain the Population Situation and include information relating to the birth rate, death rate, fertility rate and rate of population decline. The second column will explain the Population Policies put in place by the government to try and encourage families to have more children.
BBC News - Italian women shun 'mamma' role [27 March 2006]
BBC News - Map: Parenthood policies in Europe [24 March 2006]
BBC News - French government eyes 'le baby boom' [29 March 206]
BBC News - Russia faces demographic disaster [7 June 2006]
BBC News - Russian 'sex day' to boost births [12 September 2007]
dw.com - No Brakes on Germany's Population Freefall [17 August 2006]
BBC News - Dwindling Germans review policies [28 March 2006]
BBC News - Japan eyes demographic time bomb [19 November 2007]
The Guardian - Go home early and multiply, Japanese told [29 November 2008]
Task Two - Advertising Campaign - Twitter/Poster/Radio Advert/TV Advert
Each group will be assigned a country. As a group you are going to pitch an advertising campaign to the Population Department of that country's government. Your campaign will promote the country's pro-natalist population policies. The campaign should have a common theme and appearance.
Your campaign will include:
- A series of six 'tweets' that will be posted over a period of time on the social network Twitter. You want them to be memorable so that people will share the statements further.
- A poster that will used in public spaces such as on public transport.
- A 30 second radio advert that you will record.
- A TV advert which you will pitch as a storyboard of at least 6 pictures.