Authoring Compelling Books and Articles

LON20 Advocacy Lab - Authoring Compelling Content [that people may pay you for]
Introductions
Your experience and insights can ignite ideas for material worth publishing. Find a topic close to your heart. You’ll be more passionate writing about it.
Dr. Sue Lee de Ghersi - Google Industry Manager Media & Entertainment - The Advocacy Playbook
Identify your niche.
Understand what people need.
Make your thing.
Start 'free'.
Tell people about it.
Maintain contact with your audience.
Start planning your next thing.
Repeat.
Break the cycle and take things to the next level.
Getting your name in print
Writing about 'big ideas'
Writing upon focused topics
Self publishing your stuff
Existing online platforms where you can sell your resources
Exemplars and Best Practices

geographyalltheway.com
- Started in 2006 as a way of sharing resources with students.
- Became a commercial project in 2009.
- Currently has paid subscribers from 63 countries.
- Moving to WordPress.
- Resources to have a look at:
- Glacial landforms with Earth in Chrome [Free]
- Erosional Landforms [Free]
- International conflict (on the use of a water resource) [Password needed]

Google Sites - geogalot.com
- Compelling teacher resource site produced using Google Sites.
- Uses G Suite for Business.
- Produced by Ellena Mart, Head of Individuals and Societies at the International School of Geneva - Campus des Nations.
- Resources to have a look at:

glide app - #ibgeog Podcasts
- An app produced for a focused purpose with intentional traffic driving links to another project.
- Free.
- A curated list of 82 podcasts specifically for IB DP Geography students and educators.
- Produced using glide - all driven from a single Google Sheet.

Earth in Chrome Projects
- Creations tools added to Earth in Chrome in November 2019.
- The possibility to author genuine teacher resources and student creation based activities.
- Think beyond the 'geography'.
- Examples to have a look at:
Tooling Around

Google Trends - "Identify your niche"

Google Sites - "Make your thing"
- Relatively easy to produce a visually engaging website.
- Hard to monitise (add a paywall to) later.
- As part of G Suite for Business which can give you a professional online presence.

Earth in Chrome Projects - "Make your thing"
- Explore the 'new' Creation tools to author resources that an educator would find useful.
- What student experiences could you author where they generate content in Earth in Chrome?