5.3.1 Resistance to global interactions

Content

Geographic inquiry and concept(s)
- The varying power of local places and actors to resist or accept change
Geographic knowledge and understanding
- Local and civil society resistance to global interactions: rejection of globalized production, including campaigns against TNCs and in favour of local sourcing of food and goods by citizens
Case study or detailed examples
- Neither required by the syllabus
Aims of this lesson
- To have knowledge and understanding of how local resistance to global interactions impacted the success of a TNC.
- To have knowledge and understanding of a campaign against a TNC.
- To have knowledge and understanding of the local sourcing of food and how it has been campaigned at a local scale.

A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestorm

The Guardian · 6 June 2026

Franchise
- A type of license that grants a franchisee access to a franchisor's proprietary business knowledge, processes, and trademarks, thus allowing the franchisee to sell a product or service under the franchisor's business name. In exchange for acquiring a franchise, the franchisee usually pays the franchisor an initial start-up fee and annual licensing fees.

Transnational corporation (TNC)
- A firm that owns or controls productive operations in more than one country through foreign direct investment.

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Using examples, analyse the reasons why opposition to globalisation takes different forms in different places. [12]
Cultural concerns are a more powerful driver of opposition to globalisation than economic concerns. To what extent do you agree with this statement? [16]
The economic gains of global development always outweigh the cultural losses experienced by local communities. To what extent do you agree with this statement? [16]